Food writer.

Culinary brand builder.

Passionate

Focused

I tell stories through food.

The true gifts of a food writer and a chef are connections— those we make ourselves and those we facilitate —through our words, from our kitchens, and at the dinner tables.

“I realized very early the power of food to evoke memory, to bring people together, to transport you to other places, and I wanted to be a part of that.” (José Andrés)

I help build culinary brands.

30 years as a brand marketer + 10 years as a chef = a unique understanding of marketing in the culinary space.

Andrea has been very instrumental in my early career. She helped me formulate my story, directly contributing to my brand, to what is today. … And has a special gift for translating and narrating people’s visions”.

― Chef Tu David Phu Bravo's Top Chef Alumnus| San Francisco Chronicle Rising Star Chef| Story Teller| Emmy-Nominated Filmaker| James Beard Award Nominee

COOKBOOKS

I executed the research, wrote the narrative and food history, collaborated on recipe writing, and oversaw photographic art direction for Convivir, Modern Mexican Cooking in California's Wine Country (Rogelio Garcia, author.; Cameron & Company/Abrams. anticpated August 2024. Co-author, Celebraciones Mexicanas: History, Traditions, and Recipes (Adrian Almazan Lahl, co-author; Rowman & Littlefield, Sept. 13, 2013) shelved in the Harvard and Cambridge libraries. Contributor, MORE Magazine. Columnist, Direct Marketing Magazine, and The Examiner.com.

BRANDS

I have been building brands for over 30 years. The consultancy I founded, Aesthetics Marketing, served the needs of America's top catalogs, (prequels to today’s online shopping) and was instrumental in launching Discovery Channel's venture into the retail space. Other clients of note were TimeWarner (InStyle Magazine), Reader's Digest, Smith & Wesson (Crossings Catalog), Fisher Scientific (Planet Fisher Catalog), Eli Lilly, National Geographic, and National Wildlife Federation.

Services:

Culinary, Cookbook & Ghostwriting • Book Proposals • Website Content & Brand Building for Culinary Platforms • Culinary Art Direction • Website Design (in partnership with Maison Foundation)

Want to learn more? Have a potential project? Just curious?

Get in Touch.